Trends, insight and human behaviour

With an expanding team, Digital Blonde has decades of experience in all areas of marketing. By putting trends, insight and human behaviour at the heart of all marketing activity, the team has helped clients achieve their business objectives.

As specialists in food and hospitality, but with experience in other sectors, the Digital Blonde team has supported businesses of all sizes, right across the UK with research, strategy, communications, copywriting, PR, training, running workshops and planning events.

About us

The Digital Blonde team like to do things a little differently using psychology to inform our campaigns. We also have a lot of fun as the whole team is passionate about all thing’s hospitality, food and behavioural science. That’s how we have built up an outstanding reputation in the hospitality, food and drink industries.

Having worked for hotels, restaurants, food manufacturers brands, local authorities, contract caterers, associations and chefs, Karen, Nicola, Craig, Fran, Louise and the wider team fully understand the industry and how best to use marketing to drive sales and footfall.

With Karen completing a Master’s in Consumer Psychology with Distinction, the team actively put science at the centre of marketing activity and ensure consumer behavioural needs are met. This approach gives clients confidence in all the marketing campaigns and activity we create, knowing it’s informed by science.



Our team has experience in face-to-face and online focus groups with both adults and children, online PR research, digital and paper customer satisfaction surveys, mystery visits, ethnographic research plus academic studies and experiments. We are able to provide you with full analysis of your research as well as business recommendations to get the most from the findings.



Having helped many clients with marketing strategies over the last 25 years the Digital Blonde team will work with you to create a strategy that allows you to meet your business goals. We’ll work alongside your internal teams to ensure we fully understand your business, customers, competitors and objectives.



We have created marketing collateral for clients including websites, email campaigns, social media posts, videos, graphic design, advertising, blogs and photography. Our strategic and scientific approach helps us to create communications that your customers will act upon and remember.


The Digital Blonde team has worked on extensive PR campaigns across a variety of sectors. This includes regional and national campaigns as well as a variety of trade sectors including hospitality, food and drink, construction, stationery, fashion and more.


We are well-known for the training courses we offer and always look to make them fun, engaging and memorable for clients. Courses include social media, psychology of marketing, storytelling, plus creativity and innovation days but we can also create workshops that meet your business needs.

Ask us about the Frogglewoggle

Contact us

To have an initial chat about how we could help your business, contact Karen Fewell via or call 07966 549619

Based in London & Yorkshire. Registed address: Alpaca View, Ainderby Steeple, Northallerton, N.Yorks, DL7 9JZ

Digital Blonde
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